Handcrafted & Selected
Ask Our Diamond Professionals
We have GIA graduate gemologists on staff to help with all of your diamond questions. You can browse or extensive inventory of loose diamonds or learn more about what makes a diamond unique using our guide to the 4 Cs of diamonds.
Jewelry Repairs & Custom Designs
We provide a number of specialized jewelry services to help you curate, repair and maintain your precious keepsakes.
Serving Our Local Area For 3 Generations
A member of Sioux Fall's community since 1950, our founder, Larry Faini, had dreamed of creating a jewelry store with the class, quality and service of the world's finest jewelry stores accompanied by the intimate, personal feel of a local jeweler. He opened a wholesale repair shop built on the principles of uncompromising quality and superb customer service. Three generations later, Larry's vision continues to be the source of our inspiration.
We invite you to share in the experience of shopping with us and we hope that the relationship built will last for generations to come.
We are honored to be a special part of your family's most momentous occasions. From the moment you say "I do" to your childs first graduation gift. Big or small, we are here for you while you build memories to last for generations.